PLANNING DIRECTOR　【Conversational Level Japanese OK】

The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for world-renowned Food delivery services and Mobility businesses, through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectives and defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

The Role Objective 
The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for global brands through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectives and defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

This is a leadership role, supporting Uber team lead in managing client relationships and internal team members.

Responsibilities

Planning Lead
クイーン カジノ vipPlan, develop, present and lead execution of integrated media campaigns in multiple channels including predominantly digital but may include OOH and TV
クイーン カジノ vipMaintain strong relationship with key Japan media partners and lead negotiations to get best possible output and value for client
クイーン カジノ vipClient facing and work closely with other agency teams to establish and achieve specific media goals and objectives
クイーン カジノ vipProvide insight and analysis to the client lead to support the development of data driven strategic recommendations for the client

Client Account Management
クイーン カジノ vipDevelop strong relationships with clients, be their go to person for Planning expertise
クイーン カジノ vipWork with wider teams (including planning team, execution team both in Japan and India) to ensure regular reporting that serves the client’s needs.
クイーン カジノ vipLead on relevant part of client meetings, quarterly comp deep dives, workshops, etc.
クイーン カジノ vipKeep client lead up to date on best practices and industry trends
クイーン カジノ vipLiaise closely with regional strategy and digital team to apply best practices from other markets and localise regional/global principles & digital innovation

Operating and Technical Requirements
クイーン カジノ vipData oriented, able to navigate various platforms to query and generate necessary reports on competitive spends, consumer Behavior, relevant category data and campaign performance
クイーン カジノ vipReview consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)

People Management
クイーン カジノ vipWork collaboratively with the client lead to develop the capability, skills and knowledge of our team.
クイーン カジノ vipMentor and provide direction to team members, challenge the team members to think creatively and break out from the comfort zone

Other Areas
クイーン カジノ vipDemonstrate a business sense and a commercial understanding of profitability.
クイーン カジノ vipDemonstrate an understanding of the media and technology developments that influence clients’ business.
クイーン カジノ vipBe an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly
クイーン カジノ vipBe an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly

Key Performance Indicators

クイーン カジノ vipProduct: outstanding plan execution & operational excellence. KPI TBC
クイーン カジノ vipClient: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
クイーン カジノ vipCommercial: client profitability. KPI Client Profitability target
クイーン カジノ vip Personal development: positive My360 feedback from manager, peers and clients

Education, skills and behaviours

クイーン カジノ vip10+ experience in planning role including at least 3 years of senior role that involves overseeing and guiding planning, managing & training team members
クイーン カジノ vipYou have to speak fluent English – 80% of the communications on Uber account is done in English. If you also speak Japanese that is a nice to have
クイーン カジノ vipAdaptability and Agility to such a fast moving category – you need to think fast, move fast and be able to connect the dots and see the big picture
クイーン カジノ vipConfidently & comfortably present ideas and strategy
クイーン カジノ vipProven track record in the relevant sector with category management experience
クイーン カジノ vipEvidence of being able to influence and manage senior client stakeholders (media managers, marketing directors and country heads)
クイーン カジノ vipStrong analytical skills to identify consumer journey planning
クイーン カジノ vipStrong target orientation e.g. very results driven, ability to work effectively to targets
クイーン カジノ vipStrong customer relationship management experience and proven ability in developing senior customer stakeholder relationships
クイーン カジノ vipEvidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
クイーン カジノ vipThe ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly.

About EssenceMediacom
GroupM’s newest and largest agency –  delivers marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunities for brands and deliver truly integrated media solutions.

Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

The agency includes an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than bn in global media billings.

EssenceMediacom Creative Futures works at the intersection of data and technology, media and creative to drive relevance from brands.  Not disruptive or annoying, we strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user.  Our data-driven and insight-led approach truly delivers on the promise of 'right moment, right message’.

About Japan:
Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.