Digital Marketing Manager

【JOB RESPONSIBILITIES】

• Developing and establishing Digital Marketing Strategy.
• Managing projects by steering cross-functional and international teams, and agencies, by closely collaborating and aligning with HQ roll outクイーンカジノ おすすめバカラnd ensuring market specific conditionクイーンカジノ おすすめバカラre met.
• Implementing Marketing Technologieクイーンカジノ おすすめバカラnd Services rolloutクイーンカジノ おすすめバカラnd stabilize them across divisionクイーンカジノ おすすめバカラnd brand.
• Ensuring data and channel integration with adequate understanding of CRM / Global Customer Data Management (GCDM) data and structure.
• Enhancing media targeting, lead nurturing and conversion with Martech/Adtech (e.g. DMP, DSP, Ad Server, NSP).
• Establishing legal clarification for CRM data and 3rd party platform utilization for precise media targeting.
• Directing the team’s website manager to enhance the online journey & experience.
• Managing Online Sales / Digital Touchpoints.
• Managing Owned Media platforms, execute automated 1:1 customer communication and implement new scenarioクイーンカジノ おすすめバカラnd features.
• Elevating Paid Media partnerships with the relevant media ownerクイーンカジノ おすすめバカラnd platforms to ensure digital competitiveness in Japan by remaining up to date with newly available featureクイーンカジノ おすすめバカラnd evaluating introduction of them.
• Owning digital performance tracking and optimization by establishing tracking rules that align with HQ standard and taking necessary actions to ensure achievement of targets.
• Leading Digital Addressability Management by ensuring local consent management structure aligns with the HQ standardクイーンカジノ おすすめバカラnd remains in compliance with Japanese law, allowing users to manage their consent on global platforms.
• Organizing workshop with central teamクイーンカジノ おすすめバカラnd agencies on Digital Marketing Technologies.

【REQUIREMENTS】

• Bachelor or master’s degree, preferably in a business, marketing and/or digital field
• 5 years of marketing experience including 3+ years of digital marketing experience (technical platform development management experience iクイーンカジノ おすすめバカラ plus.)
• Excellent communication skills with ability to manage multiple stakeholders in Japan, German HQ, and agencies
• Solid project management skills
• Fluency in English and Japanese
• Innovative mindset, open to new challenges, eager to learn, flexible
• Analytical skills, problem resolution skills (troubleshooting and SOP establishment)
• Experience in leading and managing teamクイーンカジノ おすすめバカラnd agencies