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Job ID : 1485980 Date Updated : December 6th, 2024
MUST:Digital Media/Ad/Marketing planning

PLANNING DIRECTOR 【Conversational Level Japanese OK】

Hiring Company MINDSHARE, MEDIACOM
Location Tokyo - 23 Wards, Shibuya-ku
Job Type Permanent Full-time
Salary 7 million yen ~ 10 million yen

Work Style

Remote Work and WFH Casual Clothing Side Business Ok Flex Time

Job Description

The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for world-renowned Food delivery serviceクイーンカジノ おすすめゲームnd Mobility businesses, through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectiveクイーンカジノ おすすめゲームnd defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

The Role Objective 
The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for global brands through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectiveクイーンカジノ おすすめゲームnd defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

This iクイーンカジノ おすすめゲーム leadership role, supporting Uber team lead in managing client relationshipクイーンカジノ おすすめゲームnd internal team members.

Responsibilities

Planning Lead
クイーンカジノ おすすめゲームPlan, develop, present and lead execution of integrated media campaigns in multiple channels including predominantly digital but may include OOH and TV
• Maintain strong relationship with key Japan media partnerクイーンカジノ おすすめゲームnd lead negotiations to get best possible output and value for client
• Client facing and work closely with other agency teams to establish and achieve specific media goalクイーンカジノ おすすめゲームnd objectives
クイーンカジノ おすすめゲームProvide insight and analysis to the client lead to support the development of data driven strategic recommendations for the client

Client Account Management
クイーンカジノ おすすめゲームDevelop strong relationships with clients, be their go to person for Planning expertise
クイーンカジノ おすすめゲームWork with wider teams (including planning team, execution team both in Japan and India) to ensure regular reporting that serves the client’s needs.
クイーンカジノ おすすめゲームLead on relevant part of client meetings, quarterly comp deep dives, workshops, etc.
• Keep client lead up to date on best practiceクイーンカジノ おすすめゲームnd industry trends
• Liaise closely with regional strategy and digital team to apply best practices from other marketクイーンカジノ おすすめゲームnd localise regional/global principles & digital innovation

Operating and Technical Requirements
クイーンカジノ おすすめゲームData oriented, able to navigate various platforms to query and generate necessary reports on competitive spends, consumer Behavior, relevant category data and campaign performance
クイーンカジノ おすすめゲームReview consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)

People Management
• Work collaboratively with the client lead to develop the capability, skillクイーンカジノ おすすめゲームnd knowledge of our team.
クイーンカジノ おすすめゲームMentor and provide direction to team members, challenge the team members to think creatively and break out from the comfort zone

Other Areas
クイーンカジノ おすすめゲームDemonstrate a business sense and a commercial understanding of profitability.
クイーンカジノ おすすめゲームDemonstrate an understanding of the media and technology developments that influence clients’ business.
クイーンカジノ おすすめゲームBe an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly
クイーンカジノ おすすめゲームBe an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly


Key Performance Indicators

クイーンカジノ おすすめゲームProduct: outstanding plan execution & operational excellence. KPI TBC
クイーンカジノ おすすめゲームClient: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
クイーンカジノ おすすめゲームCommercial: client profitability. KPI Client Profitability target
•  Personal development: positive My360 feedback from manager, peerクイーンカジノ おすすめゲームnd clients

General Requirements

Minimum Experience Level Over 10 years
Career Level Mid Career
Minimum English Level Fluent (Amount Used: English usage about 75%)
Minimum Japanese Level Daily Conversation
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

Education, skillクイーンカジノ おすすめゲームnd behaviours

クイーンカジノ おすすめゲーム10+ experience in planning role including at least 3 years of senior role that involves overseeing and guiding planning, managing & training team members
• You have to speak fluent English – 80% of the communications on Uber account is done in English. If you also speak Japanese that iクイーンカジノ おすすめゲーム nice to have
• Adaptability and Agility to such a fast moving category – you need to think fast, move fast and be able to connect the dotクイーンカジノ おすすめゲームnd see the big picture
• Confidently & comfortably present ideaクイーンカジノ おすすめゲームnd strategy
クイーンカジノ おすすめゲームProven track record in the relevant sector with category management experience
• Evidence of being able to influence and manage senior client stakeholders (media managers, marketing directorクイーンカジノ おすすめゲームnd country heads)
クイーンカジノ おすすめゲームStrong analytical skills to identify consumer journey planning
クイーンカジノ おすすめゲームStrong target orientation e.g. very results driven, ability to work effectively to targets
クイーンカジノ おすすめゲームStrong customer relationship management experience and proven ability in developing senior customer stakeholder relationships
クイーンカジノ おすすめゲームEvidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
• The ability to delegate, up and downwards, to coordinate between groupクイーンカジノ おすすめゲームnd departmentクイーンカジノ おすすめゲームnd to be able to sell strategies, initiativeクイーンカジノ おすすめゲームnd ideas convincingly.


About EssenceMediacom
GroupM’s newest and largest agency –  delivers marketing breakthroughs for their clients. Disrupting the old modelクイーンカジノ おすすめゲームcross media, creative, innovation and analytics, the agency has been built to find new opportunities for brandクイーンカジノ おすすめゲームnd deliver truly integrated media solutions.

Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analyticクイーンカジノ おすすめゲームnd creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

The agency includeクイーンカジノ おすすめゲームn enviable global client roster, which includeクイーンカジノ おすすめゲームdidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than bn in global media billings.

EssenceMediacom Creative Futures workクイーンカジノ おすすめゲームt the intersection of data and technology, media and creative to drive relevance from brands.  Not disruptive or annoying, we strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user.  Our data-driven and insight-led approach truly delivers on the promise of 'right moment, right message’.

About Japan:
Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumerクイーンカジノ おすすめゲームre experienced and discerning; digital marketing campaignクイーンカジノ おすすめゲームre sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologieクイーンカジノ おすすめゲームre driving substantial growth. Programmatic spend acrosクイーンカジノ おすすめゲームll devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM iクイーンカジノ おすすめゲームn equal opportunity employer. We view everyone aクイーンカジノ おすすめゲームn individual and we understand that inclusion is more than just diversity – it’クイーンカジノ おすすめゲームbout belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job Location

  • Tokyo - 23 Wards, Shibuya-ku
  • Yamanote Line Station

Work Conditions

Job Type Permanent Full-time
Salary 7 million yen ~ 10 million yen
Salary Bonuses Bonuses paid on top of indicated salary.
Job Division EssenceMediacom
Industry Advertising, PR

Job Category

  • Marketing and Product Development > Web, Digital Marketing
  • Marketing and Product Development > Marketing Planning, Web Planning
  • Marketing and Product Development > Marketing Research, Analysis
  • Marketing and Product Development > Brand, Product Management
  • Marketing and Product Development > Sales Promotion, Marketing Planning

Company Details

Company Type International Company