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Job ID : 1485980 Date Updated : December 13th, 2024
MUST:Digital Media/Ad/Marketing planning

PLANNING DIRECTOR 【Conversational Level Japanese OK】

Hiring Company MINDSHARE, MEDIACOM
Location Tokyo - 23 Wards, Shibuya-ku
Job Type Permanent Full-time
Salary 7 million yen ~ 10 million yen

Work Style

Remote Work and WFH Casual Clothing Side Business Ok Flex Time

Job Description

The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for world-renowned Food delivery serviceクイーン カジノ 違法nd Mobility businesses, through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectiveクイーン カジノ 違法nd defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

The Role Objective 
The Planning Director is primarily responsible for developing consistent, high quality plan recommendations for global brands through a deep understanding of the category & brand challenges. This role will be focused on turning business objectives into communications objectiveクイーン カジノ 違法nd defining clear KPIs for measurement, and driving innovation that is founded in clear audience insight.

This iクイーン カジノ 違法 leadership role, supporting Uber team lead in managing client relationshipクイーン カジノ 違法nd internal team members.

Responsibilities

Planning Lead
クイーン カジノ 違法Plan, develop, present and lead execution of integrated media campaigns in multiple channels including predominantly digital but may include OOH and TV
• Maintain strong relationship with key Japan media partnerクイーン カジノ 違法nd lead negotiations to get best possible output and value for client
• Client facing and work closely with other agency teams to establish and achieve specific media goalクイーン カジノ 違法nd objectives
クイーン カジノ 違法Provide insight and analysis to the client lead to support the development of data driven strategic recommendations for the client

Client Account Management
クイーン カジノ 違法Develop strong relationships with clients, be their go to person for Planning expertise
クイーン カジノ 違法Work with wider teams (including planning team, execution team both in Japan and India) to ensure regular reporting that serves the client’s needs.
クイーン カジノ 違法Lead on relevant part of client meetings, quarterly comp deep dives, workshops, etc.
• Keep client lead up to date on best practiceクイーン カジノ 違法nd industry trends
• Liaise closely with regional strategy and digital team to apply best practices from other marketクイーン カジノ 違法nd localise regional/global principles & digital innovation

Operating and Technical Requirements
クイーン カジノ 違法Data oriented, able to navigate various platforms to query and generate necessary reports on competitive spends, consumer Behavior, relevant category data and campaign performance
クイーン カジノ 違法Review consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)

People Management
• Work collaboratively with the client lead to develop the capability, skillクイーン カジノ 違法nd knowledge of our team.
クイーン カジノ 違法Mentor and provide direction to team members, challenge the team members to think creatively and break out from the comfort zone

Other Areas
クイーン カジノ 違法Demonstrate a business sense and a commercial understanding of profitability.
クイーン カジノ 違法Demonstrate an understanding of the media and technology developments that influence clients’ business.
クイーン カジノ 違法Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly
クイーン カジノ 違法Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly


Key Performance Indicators

クイーン カジノ 違法Product: outstanding plan execution & operational excellence. KPI TBC
クイーン カジノ 違法Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
クイーン カジノ 違法Commercial: client profitability. KPI Client Profitability target
•  Personal development: positive My360 feedback from manager, peerクイーン カジノ 違法nd clients

General Requirements

Minimum Experience Level Over 10 years
Career Level Mid Career
Minimum English Level Fluent (Amount Used: English usage about 75%)
Minimum Japanese Level Daily Conversation
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

Education, skillクイーン カジノ 違法nd behaviours

クイーン カジノ 違法10+ experience in planning role including at least 3 years of senior role that involves overseeing and guiding planning, managing & training team members
• You have to speak fluent English – 80% of the communications on Uber account is done in English. If you also speak Japanese that iクイーン カジノ 違法 nice to have
• Adaptability and Agility to such a fast moving category – you need to think fast, move fast and be able to connect the dotクイーン カジノ 違法nd see the big picture
• Confidently & comfortably present ideaクイーン カジノ 違法nd strategy
クイーン カジノ 違法Proven track record in the relevant sector with category management experience
• Evidence of being able to influence and manage senior client stakeholders (media managers, marketing directorクイーン カジノ 違法nd country heads)
クイーン カジノ 違法Strong analytical skills to identify consumer journey planning
クイーン カジノ 違法Strong target orientation e.g. very results driven, ability to work effectively to targets
クイーン カジノ 違法Strong customer relationship management experience and proven ability in developing senior customer stakeholder relationships
クイーン カジノ 違法Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
• The ability to delegate, up and downwards, to coordinate between groupクイーン カジノ 違法nd departmentクイーン カジノ 違法nd to be able to sell strategies, initiativeクイーン カジノ 違法nd ideas convincingly.


About EssenceMediacom
GroupM’s newest and largest agency –  delivers marketing breakthroughs for their clients. Disrupting the old modelクイーン カジノ 違法cross media, creative, innovation and analytics, the agency has been built to find new opportunities for brandクイーン カジノ 違法nd deliver truly integrated media solutions.

Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analyticクイーン カジノ 違法nd creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

The agency includeクイーン カジノ 違法n enviable global client roster, which includeクイーン カジノ 違法didas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and will be responsible for more than bn in global media billings.

EssenceMediacom Creative Futures workクイーン カジノ 違法t the intersection of data and technology, media and creative to drive relevance from brands.  Not disruptive or annoying, we strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user.  Our data-driven and insight-led approach truly delivers on the promise of 'right moment, right message’.

About Japan:
Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumerクイーン カジノ 違法re experienced and discerning; digital marketing campaignクイーン カジノ 違法re sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologieクイーン カジノ 違法re driving substantial growth. Programmatic spend acrosクイーン カジノ 違法ll devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM iクイーン カジノ 違法n equal opportunity employer. We view everyone aクイーン カジノ 違法n individual and we understand that inclusion is more than just diversity – it’クイーン カジノ 違法bout belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job Location

  • Tokyo - 23 Wards, Shibuya-ku
  • Yamanote Line Station

Work Conditions

Job Type Permanent Full-time
Salary 7 million yen ~ 10 million yen
Salary Bonuses Bonuses paid on top of indicated salary.
Job Division EssenceMediacom
Industry Advertising, PR

Job Category

  • Marketing and Product Development > Web, Digital Marketing
  • Marketing and Product Development > Marketing Planning, Web Planning
  • Marketing and Product Development > Marketing Research, Analysis
  • Marketing and Product Development > Brand, Product Management
  • Marketing and Product Development > Sales Promotion, Marketing Planning

Company Details

Company Type International Company