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Job ID : 1491009 Date Updated : December 24th, 2024
chocolate & cocoa manufacturer

Head of Marketing (Japan / Korea)

Hiring Company クイーン カジノ 入金 without
Location Tokyo - 23 Wards
Job Type Permanent Full-time
Salary 12 million yen ~ 13 million yen

Job Description

As the Marketing Director, this role is responsible for strategizing the local marketing strategy & leading a team of marketi ng talents for on-ground activation to serve our Industrials & Artisanal customers with a digital-first mindset. The position will need to identify key growth driverクイーン カジノ 入金 不要nd lead a robust 12M rolling marketing plan ranging from brand building, customer engagement and segment building activitieクイーン カジノ 入金 不要crosクイーン カジノ 入金 不要n omni-channel customer journey. This role operateクイーン カジノ 入金 不要cross two focus countries with high profitability- Japan and Korea. This role will be a part of the Market Cluster Leadership team contributing to commercial success.

Main responsibilities:

  • Activities include : “Strategic marketing & planning”, “Customer Journey & Engagement”, “Brands & Segments building”, “Portfolio management”
  • Identify market key growth driverクイーン カジノ 入金 不要nd develop an annual marketing plan to fuel market growth objectives (in close consultation with key regional and country stakeholders)
  • Define the brand marketing taskクイーン カジノ 入金 不要nd jobs-to-be-done (e.g awareness, trial, repeat purchase, loyalty) with the aim to gain market share and increase penetration in the market
  • Identify the right brand and portfolio mix to compete in the different market tiers (Callebaut in premium & VHP in mainstream) with full understanding of the competitive landscape
  • Manage the full brand portfolio mix (proposition, product, pack, price, place, promotion) to ensure competitiveness in local markets (e.g price adjustment, pack upgrades etc)
  • Deploy and activate the brand portfolios effectively across different market segments, creating relevant brand experience for various customer types (industrials & artisans), with a digital-first mindset
  • Design and implement a robust REACH-ENGAGE-CONVERT customer engagement journey for all customer types, closing the loop from demand generation to fulfilment.
  • Set and track performance marketing metrics to ensure the customer engagement activitieクイーン カジノ 入金 不要chieved the desired performance and business KPIs
  • Manage and track the set budget and resourceクイーン カジノ 入金 不要llocated to the Marketing function
  • Work closely with the commercial team to manage joint business planning with resellers/strategic partners. E.g. set promotions plans, innovation launches, product portfolio trainings
  • This iクイーン カジノ 入金 不要 critical role for our growth strategy to bring new value to our customers in the market cluster, leveraging global expertise and knowledge.

General Requirements

Minimum Experience Level No experience
Career Level Mid Career
Minimum English Level Fluent
Minimum Japanese Level Native
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

Minimum requirements:

  • Min 10 years of marketi ng experience in a B2B or B2C environment (preferably FMCG/ F&B/ingredient industry)
  • Experience working in Japan market is required, additi onal experience with Korea market would be an advantage
  • Has strong understanding of customer journeyクイーン カジノ 入金 不要nd prior experience dealing with digital touchpoints & ecosystems
  • Experience in translati ng consumer and market understanding into powerful insights & concepts
  • Strong analyti cal skillクイーン カジノ 入金 不要nd businesクイーン カジノ 入金 不要cumen
  • Hypothesis building/verifi cati on skills
  • Project/Program management skills

Job Location

  • Tokyo - 23 Wards

Work Conditions

Job Type Permanent Full-time
Salary 12 million yen ~ 13 million yen
Industry Food and Beverage

Job Category

  • Marketing and Product Development > Other (Marketinクイーン カジノ 入金 不要nd Product Development)