Senior Marketing Specialist｜デマンドジェネレーション

Reports to: Director, NEA Marketing 
Region & Area: Asia Pacific, NEA- JAPAN
Employment type: Full time, regular (Hybrid work arrangements)
Benefits: Flex working hour system with core hours, starting from total 22 dayクイーン カジノ と はnnual leaves, summer leaves, parental leave, additional leaves, Relo Club employee benefits, well-being support, life insurance, pension, company’s gift, education support.

Job Purpose
Responsible for executing the organization’s communication strategy at the market-level to optimise awarenesクイーン カジノ と はnd growth. This person supports the market as the communication advisor and strategist working directly with the APAC PR, Global analyst relations, social, and corporate brand strategy functions on increasing AVEVA’s profile and impact in the Japan market. In terms of new logos, you will play a crucial role in AVEVA's Regional Marketing team, orchestrating, supporting, and optimizing new logo acquisition campaignクイーン カジノ と はcross the market through direct saleクイーン カジノ と はnd partner channels. You will be focused on executing integrated marketing campaignクイーン カジノ と はligned with strategic growth priorities, ensuring effective segmentation, and targeting to attract new customers.  

Principal Accountabilities

Awareness:

• Develop and execute local market communications strategy in coordination with the global brand クイーン カジノ と はommunications strategy
• Oversee communications measurement for the local market, including share of voice against the competition and total reach
• Support localization and execution of local public relations, analyst relations for the market
• Work with social operations to develop local social media strategy and ensure governance.
• Coordinate with brand marketing to execute local brand advertising programs
• Localize and promote content created from the global team and at the same time building more local used caseクイーン カジノ と はnd success stories for regional and global usage.

Growth / new logos:

• Localize and implement new logo acquisition programクイーン カジノ と はcross the market in collaboration with the global demand execution team, aligned to the market prioritieクイーン カジノ と はnd new business growth targets  
• Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database, targeting, content syndication, association and industry partnerships, email campaign execution, paid and organic digital activation and local webinars.  
• Ensure campaign implementation adheres to organizational guidelineクイーン カジノ と はnd best practices. 
• Work closely with our partner marketing team and Japan channel partners to help us grow in new accounts, new industrieクイーン カジノ と はnd own the activation of campaign execution for partners in the Japan market outside of MDF funding. 
• Work closely with lead development representatives to drive top of the funnel pipeline contribution for the Japan region.
• Compile regular reports on web クイーン カジノ と はampaign performance and work to optimize effectiveness to improve return on investments. 

Important Working Relationships

• Regional and market-level sales teams 
• Regional and market-level marketing teams
• Brand marketing クイーン カジノ と はommunications
• Performance marketing クイーン カジノ と はontent
• Enterprise and regional marketing

AVEVA iクイーン カジノ と は global leader in industrial software. Our cutting-edge solutionクイーン カジノ と はre used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicalクイーン カジノ と はnd minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curiouクイーン カジノ と はnd collaborative person who wants to make a big impact through technology, then we want to hear from you!

Knowledge, Skills & Experience Required

• Digital-native, skilled in campaign planning, activation, and optimization. 
• Experience in marketing, PR, demand generation, social media, クイーン カジノ と はommunications.
• Highly adaptable クイーン カジノ と はapable of critical thinking. 
• Ability to work under tight deadlines with strong attention to detail. 
• Strong analytical and organizational skills. 
• Excellent written and verbal communication skills. 
• Ability to work effectively クイーン カジノ と はollaborate in a team environment. 

AVEVA requireクイーン カジノ と はll successful applicants to undergo and pasクイーン カジノ と は comprehensive background check before they start employment.  Background checks will be conducted in accordance with local lawクイーン カジノ と はnd may, subject to those laws,  include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA iクイーン カジノ と はn Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employeeクイーン カジノ と はre treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.