シニアソーシャルメディアスペシャライズド

Responsibility Summary

This individual will be charged with managing クイーン カジノedia profiles and executing the marketing strategy to drive reach, engagement, brand enhancement, and eventually sales. The role will interact with クイーン カジノedia communities to promote the QVC brand, events, etc., and build an editorial calendar and related compelling, consistent, and meaningful content on all クイーン カジノedia platforms. The individual will also have responsibility over QVC’s video クイーン カジノarketing & content marketing strategy, exhibiting a passion for storytelling as well as being a true cultural thought leader.

Key Accountabilities

40% Social & Community Strategy

• Responsible for the brand identity across all social platforms, working directly with the クイーン カジノedia production team and other content teams to ensure all content is brand-right and meets platform best practices.
• Implement and execute クイーン カジノedia strategies that build brand awareness, and generate engagement, traffic, and sales.
• Implement curation/creation of brand content / editorial strategy that moves the needle on awareness, influence, conversation, and advocacy through people, voices, and content to ensure positioning comes to life (right content on the right platform)
• Stay current with クイーン カジノedia trends and best practices.
• Manage customer service strategy on クイーン カジノedia platforms.
• Develop a multi-platform クイーン カジノedia video & content strategy that works to service various platforms (e.g., YouTube, IG, X, Facebook)
• Implement a cross-channel クイーン カジノarketing plan (including content strategy)

40% クイーン カジノedia Deployment & Moderation

• Develop and deliver クイーン カジノedia optimization (SMO)
• Build the editorial calendar/schedule, write, and review, and approve content to increase customer long-term engagement.
• Generate, edit, publish, and share content daily, ensuring consistent communication with our クイーン カジノedia followers.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Moderate user-generated content and messageクイーン カジノppropriately, based on company and community policies.
• Manage social selling opportunities with all Digital Store team members.

15% クイーン カジノedia Analytics

• Analyze analytics reports in coordination with the Customer Analytics team to gain insight into traffic, demographics, and effectiveness to drive improvements in traffic/engagement.
• Report regularly on posting trends for each of the competitive platforms by utilizing analytical tools.

5% クイーン カジノedia Security Monitoring

• クイーン カジノedia security monitoring, management of copyrighted materials and videos in partnership with the Legal team.
• Work with outside vendorクイーン カジノnd media platforms e.g., Meta, YouTube, and X to protect and manage the intellectual property rights of all content.

Qualifications

• Business or above Japanese
• 3-5 or more years of relevant experience (クイーン カジノedia marketing, Digital marketing, Content marketing, Marketing coordinator, Influencer marketing, Brand marketing, PR)
• Team management or team leader experience
• Project management skillクイーン カジノnd practical experience in using BI tools, web analytics, MS Excel, MS PowerPoint, MS Outlook, and MS Teams.

Preferred Skills

• Performs tasks independently under broad direction.
• Provides personal support to less experienced team members.
• Fluency in クイーン カジノedia platforms
• Strong communication skills
• Deeper クイーン カジノedia marketing working expertise with solid best practices.
• Analytical skills