シニアソーシャルメディアスペシャライズド

Responsibility Summary

This individual will be charged with managing クイーン カジノ と はedia profiles and executing the marketing strategy to drive reach, engagement, brand enhancement, and eventually sales. The role will interact with クイーン カジノ と はedia communities to promote the QVC brand, events, etc., and build an editorial calendar and related compelling, consistent, and meaningful content on all クイーン カジノ と はedia platforms. The individual will also have responsibility over QVC’s video クイーン カジノ と はarketing & content marketing strategy, exhibiting a passion for storytelling as well as being a true cultural thought leader.

Key Accountabilities

40% Social & Community Strategy

• Responsible for the brand identity across all social platforms, working directly with the クイーン カジノ と はedia production team and other content teams to ensure all content is brand-right and meets platform best practices.
• Implement and execute クイーン カジノ と はedia strategies that build brand awareness, and generate engagement, traffic, and sales.
• Implement curation/creation of brand content / editorial strategy that moves the needle on awareness, influence, conversation, and advocacy through people, voices, and content to ensure positioning comes to life (right content on the right platform)
• Stay current with クイーン カジノ と はedia trends and best practices.
• Manage customer service strategy on クイーン カジノ と はedia platforms.
• Develop a multi-platform クイーン カジノ と はedia video & content strategy that works to service various platforms (e.g., YouTube, IG, X, Facebook)
• Implement a cross-channel クイーン カジノ と はarketing plan (including content strategy)

40% クイーン カジノ と はedia Deployment & Moderation

• Develop and deliver クイーン カジノ と はedia optimization (SMO)
• Build the editorial calendar/schedule, write, and review, and approve content to increase customer long-term engagement.
• Generate, edit, publish, and share content daily, ensuring consistent communication with our クイーン カジノ と はedia followers.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Moderate user-generated content and messageクイーン カジノ と はppropriately, based on company and community policies.
• Manage social selling opportunities with all Digital Store team members.

15% クイーン カジノ と はedia Analytics

• Analyze analytics reports in coordination with the Customer Analytics team to gain insight into traffic, demographics, and effectiveness to drive improvements in traffic/engagement.
• Report regularly on posting trends for each of the competitive platforms by utilizing analytical tools.

5% クイーン カジノ と はedia Security Monitoring

• クイーン カジノ と はedia security monitoring, management of copyrighted materials and videos in partnership with the Legal team.
• Work with outside vendorクイーン カジノ と はnd media platforms e.g., Meta, YouTube, and X to protect and manage the intellectual property rights of all content.

Qualifications

• Business or above Japanese
• 3-5 or more years of relevant experience (クイーン カジノ と はedia marketing, Digital marketing, Content marketing, Marketing coordinator, Influencer marketing, Brand marketing, PR)
• Team management or team leader experience
• Project management skillクイーン カジノ と はnd practical experience in using BI tools, web analytics, MS Excel, MS PowerPoint, MS Outlook, and MS Teams.

Preferred Skills

• Performs tasks independently under broad direction.
• Provides personal support to less experienced team members.
• Fluency in クイーン カジノ と はedia platforms
• Strong communication skills
• Deeper クイーン カジノ と はedia marketing working expertise with solid best practices.
• Analytical skills