Brand Manager

About the position

・In the Japanese market クイーン カジノ 出 金 上限he French organic cosmetics brand, you will be responsible for formulating optimal communication, customer targeting, product selection, and omnichannel sales execution plans, and will be responsible クイーン カジノ 出 金 上限he overall brand and product marketing with the aim of maintaining the brand, acquiring customers, and expanding market share.

・This position will serve aクイーン カジノ 出 金 上限 leader in supporting all brand marketing activitieクイーン カジノ 出 金 上限imed at achieving sales goals in Melvita's omnichannel business. The position will be part of the marketing team and will report to the Brand President.

職務内容

1. Product Marketing (40)%
- Planning and execution of unique product strategieクイーン カジノ 出 金 上限nd sales plans for the brand that are tailored to Japanese consumer needクイーン カジノ 出 金 上限nd market conditions while following the policies of the French headquarters - Short, medium, and long-term (3 years) plans
- Copy development for each promotion, direction to those in charge of direct mail, flyers, wrapping, etc.
- Planning, execution and management of sales promotion plans - Retail, EC, WS (eWS)
- Planning and implementation of brand campaigns

2. Marketing Operation (35)%
Sales, tracking and analysiクイーン カジノ 出 金 上限f customer trends, verifying the effectivenesクイーン カジノ 出 金 上限f promotions - CRM
Forecasting of productクイーン カジノ 出 金 上限nd materials, inventory adjustment - Retail, EC, WS (eWS)
Storefront design, ordering of fixtures, displays, store promotional materials, etc., and inventory management

3. Communication/PR (25%)
・Planning and implementing PR and media
・Planning and implementing in-store VMD measures (planning, implementing and managing VMD measures in line with the promotion calendar)
・Creating and implementing display plans for various events
・Planning and executing 360-degree brand communication
・Supporting members in charge at offline events such as pop-ups

4. Team management, progress management
・Coordination with related internal departmentクイーン カジノ 出 金 上限nd external agencies
・Team management: 3-4 people (1 person in charge of operations, 1 person in charge of VMD, 2 others to be hired)
・Management of marketing and media budget with emphasis on optimal resultクイーン カジノ 出 金 上限nd ROI (return on investment)
・Management of marketing P&L (profit and loss)

■English skill
level: Business level
Email correspondence (frequency: daily) Teleconference correspondence (frequency: daily)
Able to participate in meetingクイーン カジノ 出 金 上限nd debates in English
Able to create materials in English and make presentations by oneself

■Requirements
・Experience in product marketing
・Over 5 yearクイーン カジノ 出 金 上限f experience in other MKT-related work (2 yearクイーン カジノ 出 金 上限r more of experience in the retail industry is required)
・Experience in team management
・Experience in project management at external agencies for PR, events, etc.

■ Welcome requirements
・Experience in cosmetics, luxury brands, FMCG companies
・Experience in 360-degree brand product marketing management
・Experience in EC, digital-related businesses
・Experience in retail and digital omnichannel marketing

■Desired personality
・Someone who can proactively carry out their work with a sense of responsibility and leadership
・Someone who can build smooth relationships with related departmentクイーン カジノ 出 金 上限nd stakeholders
・Someone who can work flexibly with a sense of speed・
Someone who understands the importance of synergy and consistency between channels (EC, retail, marketing) クイーン カジノ 出 金 上限he growth and development of the brand・Someone
who can manage people in a way that helps team members improve their resultクイーン カジノ 出 金 上限nd realize their potential
・Someone who can handle both management and practical work aクイーン カジノ 出 金 上限 playing manager