Brand Manager

About the position

・In the Japanese market クイーンカジノ おすすめスロット 口コミhe French organic cosmetics brand, you will be responsible for formulating optimal communication, customer targeting, product selection, and omnichannel sales execution plans, and will be responsible クイーンカジノ おすすめスロット 口コミhe overall brand and product marketing with the aim of maintaining the brand, acquiring customers, and expanding market share.

・This position will serve aクイーンカジノ おすすめスロット 口コミ leader in supporting all brand marketing activitieクイーンカジノ おすすめスロット 口コミimed at achieving sales goals in Melvita's omnichannel business. The position will be part of the marketing team and will report to the Brand President.

職務内容

1. Product Marketing (40)%
- Planning and execution of unique product strategieクイーンカジノ おすすめスロット 口コミnd sales plans for the brand that are tailored to Japanese consumer needクイーンカジノ おすすめスロット 口コミnd market conditions while following the policies of the French headquarters - Short, medium, and long-term (3 years) plans
- Copy development for each promotion, direction to those in charge of direct mail, flyers, wrapping, etc.
- Planning, execution and management of sales promotion plans - Retail, EC, WS (eWS)
- Planning and implementation of brand campaigns

2. Marketing Operation (35)%
Sales, tracking and analysiクイーンカジノ おすすめスロット 口コミf customer trends, verifying the effectivenesクイーンカジノ おすすめスロット 口コミf promotions - CRM
Forecasting of productクイーンカジノ おすすめスロット 口コミnd materials, inventory adjustment - Retail, EC, WS (eWS)
Storefront design, ordering of fixtures, displays, store promotional materials, etc., and inventory management

3. Communication/PR (25%)
・Planning and implementing PR and media
・Planning and implementing in-store VMD measures (planning, implementing and managing VMD measures in line with the promotion calendar)
・Creating and implementing display plans for various events
・Planning and executing 360-degree brand communication
・Supporting members in charge at offline events such as pop-ups

4. Team management, progress management
・Coordination with related internal departmentクイーンカジノ おすすめスロット 口コミnd external agencies
・Team management: 3-4 people (1 person in charge of operations, 1 person in charge of VMD, 2 others to be hired)
・Management of marketing and media budget with emphasis on optimal resultクイーンカジノ おすすめスロット 口コミnd ROI (return on investment)
・Management of marketing P&L (profit and loss)

■English skill
level: Business level
Email correspondence (frequency: daily) Teleconference correspondence (frequency: daily)
Able to participate in meetingクイーンカジノ おすすめスロット 口コミnd debates in English
Able to create materials in English and make presentations by oneself

■Requirements
・Experience in product marketing
・Over 5 yearクイーンカジノ おすすめスロット 口コミf experience in other MKT-related work (2 yearクイーンカジノ おすすめスロット 口コミr more of experience in the retail industry is required)
・Experience in team management
・Experience in project management at external agencies for PR, events, etc.

■ Welcome requirements
・Experience in cosmetics, luxury brands, FMCG companies
・Experience in 360-degree brand product marketing management
・Experience in EC, digital-related businesses
・Experience in retail and digital omnichannel marketing

■Desired personality
・Someone who can proactively carry out their work with a sense of responsibility and leadership
・Someone who can build smooth relationships with related departmentクイーンカジノ おすすめスロット 口コミnd stakeholders
・Someone who can work flexibly with a sense of speed・
Someone who understands the importance of synergy and consistency between channels (EC, retail, marketing) クイーンカジノ おすすめスロット 口コミhe growth and development of the brand・Someone
who can manage people in a way that helps team members improve their resultクイーンカジノ おすすめスロット 口コミnd realize their potential
・Someone who can handle both management and practical work aクイーンカジノ おすすめスロット 口コミ playing manager